Mississauga, Ontario — Cox Automotive announced today the launch of Complete Retail–a revolutionary end-to-end digital retail experience that allows consumers are retailers to complete the shopping a buying processes from anywhere.
Cox Automotive Complete Retail is underpinned by and serviced through a suite of the auto industry’s most recognized, trusted, and connected solutions: Autotrader, Dealer.com, Kelly Blue Book, VinSolutions, and Dealertrack.
“For years, retailers and consumers have asked for the freedom to start and complete the car buying experience from anywhere, without having to backtrack, start over or re-enter data at any point in the journey—now they have that freedom,” said Lori Wittman, senior vice president, dealer software solutions, at Cox Automotive. “Complete Retail isn’t just software, it’s progress toward the future that only Cox Automotive could bring together in one place.”
By sharing data across advertising, website, CRM, and F&I solutions and applying precise, location-based variables such as incentives and applicable taxes. Complete Retail is designed to simplify and offer greater flexibility to each stage of a car dealership, creating an omnichannel retail experience for customers.
Expensive and scalable, with Complete Retail, retailers can now engage more buyers and complete more deals for potential high gross profits in less time by simplifying management and processes throughout.
According to Cox, shoppers are six times more likely to submit leads; leads convert at a 30 per cent higher close rate; and lastly, sales close with 26 per cent higher gross profits per deal.
“It is significant that Complete Retail carries the Cox Automotive brand because it provides all our clients—consumers, retailers, lenders, and OEMs—with flexible tools and a customized approach to shopping, sales, and operations,” added Wittman.
By connecting the retail experience with the start of a deal, to working the deal, to signing and closing the deal, consumers and retailers finally have a suite of tools that can personalize offers, predict readiness to buy and complete the transaction without having a restart, re-enter date or retrace steps.
For more information on Cox Automotive Complete Retail, register to attend or view on-demand sessions at Cox Automotive experience here.
