August 6, 2019 — BASF’s Colour Design team has presented its new colours and colour concepts for the automotive industry. The ninth edition of the global Automotive Colour Trends is characterized by the commitment to actively shaping the future and shows what colours will meet the zeitgeist of tomorrow. While it will still take a while until they are ready for OEM application as automotive colours and can be seen on the roads, BASF’s Glasurit is already working today to provide perfect refinish solutions that will be ready at the start of OEM production.
By analyzing technological trends and societal changes, the designers at BASF’s Coatings division translated this drive into a collection of future colour inspirations for automotive surfaces. Four design studios from North America, Europe, Middle East, Africa and Asia Pacific worked within this collaboration. The focus on these regions creates a profound understanding of the respective markets and its colour drivers. The global colour trends mirror the positive commitment towards connecting digital innovations with human needs. The increasing relevance of digitalization underlines the acceptance of computer-based support. A decisive rethinking of resources is molding new product landscapes and consumption patterns.
Multiple hues and distinctly different levels of chroma characterize the open-minded attitudes to advances in digitalization. Digital support is now seen as a natural part of life and its influence continues to grow. The colouration of future mobility, therefore, needs to take on a warmer and more approachable look. Atypical automotive colour positions like yellowish off-tones and complex goldish metals comply with these directions.
The immensely positive vibe is an indication for the upcoming changes of societal conventions in EMEA, in which unique colour positions like violet metallic can become more common. One of the facets emphasizing this optimism is the continuously increasing importance of individuality for design concepts which is reflected in complex metallics in the beige and gold colour space. Another aspect of life in in this region is the exploration of human needs in the context of increasingly automated mobility. Therefore, a selection of colours in EMEA are characterized by an artificial look which deletes effects but adds functionality. This also underlines the approach to pursue progressive ideas.
Every year the designers of BASF’s Coatings division translate their findings and predictions of technological and societal change into a collection that will influence automotive colors three to five years into the future. They undergo intensive research into future trends which they use as foundation for the development of surface, texture and color positions. As a result, the designers present global trends and developments within the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (AP) and North America (NA).
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