Toronto, Ontario – The iconic baby pink 1957 Chevy Corvette, featured in the 2023 blockbuster movie Barbie starring Margot Robbie, will be a part of the Canadian International Auto Show next month alongside four life-sized replicas of Hot Wheels toy cars.
“We are excited to welcome Mattel back to the show with Barbie and Hot Wheels, two beloved brands with an appeal that spans generations,” Jason Cambell, general manager of the Canadian International Auto Show, said in a press release.
“Showcasing full-sized versions inspired by some of their iconic cars is a chance for adults to reconnect with their childhood and share that passion with their children.”
Upon the release of Greta Gerwig’s Barbie movie, Cambell says that the auto show immediately reached out to Mattel to include the pink corvette in this year’s vehicle showcase.
“It’s a natural fit and will occupy a very high-profile location in the North building main floor where kids and adults alike will be able to get a taste of the excitement that’s driven the unprecedented success of the movie,” Cambell said.
Under the hood, Barbie’s Corvette features a 283 V8 motor, while the interior features a dashboard, instrument cluster, custom upholstery on seats, and carpeting and door panels that were crafted by Action Vehicle Engineering Inc., who were also responsible for the car’s exterior design. One11ink crafted the eye-catching baby pink custom wrap.
Attendees can also look forward to four re-creations of popular Hot Wheels Garage of Legend toys, including Loop Coupes, Deora II, and the 1967 Chevrolet Camaro.
The Canadian International Auto Show and Mattel have been in collaboration since 2018, commemorating the 50th anniversary of Hot Wheels. Last year marked the start of a global celebration of Hot Wheels cars. Following the successful Mattel showcase, show runners decided to add the special addition of the ‘Barbie’ corvette to this year’s show.
“Barbie and Hot Wheels are both beloved brands that have ignited passion and imagination across generations,” Donna Polimac, Senior Manager of Marketing at Mattel, said.
“We are thrilled for the Auto Show and to be the first Canadian pit stop to welcome a vehicle inspired by Barbie’s legendary Corvette! Most importantly, for all car lovers, car collectors and guests alike, to re-engage with the toys they love through a new lens and for young children to be reminded they can dream of becoming anything.”
The Canadian International Auto Show is scheduled to take place at the Metro Toronto Convention Centre from Feb. 16 to 25, offering an immersive experience with more than 650,000 square feet of exhibits.
