Philadelphia, Pennsylvania — Axalta has released its 68th annual Global Automotive Color Popularity Report revealing the most common colours on the road today.
The report showed that as of today, 38 percent of drivers own a white vehicle, 19 percent sport black vehicles while 15 percent own a gray vehicle.
Holding steady at 38 percent of the total global market for the last three years, white is the most frequently purchased colour globally for 10 consecutive years.
Silver continues to be on the decline in all regions and its popularity is now in the single digits at nine percent. Black holds steady year-over-year and remains a favourite in luxury vehicles.
The tasteful gray hue has increased by two percentage points worldwide and is at a 10-year high, said Axalta.
Axalta’s Global Automotive Colour Popularity Report draws on data from every country where consumer automobiles are produced and provides detailed production data to enable automakers to observe trends and patterns across the global and specific markets.
“The consumer purchasing trends reflected in the report drive our development of innovative colours for the future,” said Nancy Lockhart, global product manager of colour at Axalta. “We’re pleased to share this data with our customers and bring together our industry-leading colour technology, deep market experience and trend data to work with our customers to bring dynamic colours to life,” Lockhart continued.
Axalta is actively working to provide innovative colour choices for automotive buyers that are on the leading-edge of design. Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of gray and the colour nuances that bring these colours to life, such as fie flake effects and hints of colourful flakes.
The result of Axalta’s Global Automotive Colour Popularity Report is based on Axalta’s analysis of 2020 automotive build data and is an indicator of current market trends. Axalta began reporting on the industry coatings colour in 1953 and continues to report on colour trends.
Also, colour forecasts are reported in Axalta’s global annual colour trend forecast. The future landscape of automotive colour continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colours that are aesthetically and functionally beneficial to the vehicle surfaces.
For more information, visit the company’s annual Global Colour Popularity Report and Colour Trend report. Prior years’ reports can be found here.
