Toronto, Ontario — April 10, 2016 — Axalta Coating Systems has released Destination Color 2016, a new portfolio of colour choices. Axalta’s colour trends presented in Destination Color 2016 are grouped into four colour destinations that reflect megatrends: Newtopia, Pop_up Zone, Inner State and Cyber Scene that reflect an array of colors for consumers with different personal tastes and styles as well as vehicle preferences.
Newtopia is filled with dream-like colours such as peach, pink shades and muted purple with flake or tricoat pearl effects. The target vehicle segment is small and medium size cars.
“A subset of millennial consumers purchasing vehicles would like these colors as they search for a new look to accentuate their personalities or make a fashion statement with their choice of vehicle color,” said Nancy Lockhart, Global Color Marketing Manager at Axalta.
Pop_up Zone highlights the brilliant, high chroma colours that are popping up on the roads. Blue hues are trending in medium and dark versions while reds are found in medium shades with a high chroma. Intense reds and blues have global appeal for a range of vehicles. Bright green, teal and yellow are popular with small, sporty cars while orange is gaining popularity with small cars and trucks. Chroma designates particularly rich colour hues achieved with specially developed pigments and dispersion technology.
Colours that spread a calming and balanced atmosphere with a homey feel are grouped into Inner State. These include shades of brown, caramel, green, black and dark red, some with a smoky appearance while others are dark with deep chroma. These colours are popular with luxurious high-end vehicle brands.
Neutral colours showcased in the Cyber Scene group remain popular but the colours this year come with a cool factor. These include hints of blue in both the gray and silver neutrals. White continues to reign with sparkling effects, opaque beige and gray, plus new flake effects that dance in the sun for these colours.
Axalta, which celebrates its 150th anniversary in the coating industry this year, established the first-ever Color Advisory Committee 90 years ago to craft colours specifically for cars. For more than 60 years Axalta has published its annual Global Automotive Color Popularity Report that tracks colour trends around the world.
For more information, please visit axaltacoatingsystems.com.
