Las Vegas, Nevada — The details of the first all-Canadian zero-emissions concept car, expected to launch in 2022, will be announced today at the Consumer Electronics Show (CES) in Las Vegas, Nevada.
The concept—titled ‘Project Arrow’ in a nod to the Avro Arrow, a supersonic jet designed and built in Canada in the 1950s—will be unconstrained by a price limit and intends to showcase the “very best” in Canadian engineering, materials and design, said Flavio Volpe, president of the Automotive Parts Manufacturers Association.
“A project like this unleashes the creativity of the Canadian supply base,” said Volpe. “We’re going to demonstrate the best of the best. We want to show that the Canadian supply chain is as advanced as any in the world.”
The project will begin with a design contest this summer, in which Canadian universities and colleges will be invited to submit ideas for the concept vehicle. Suppliers will bid on a ‘virtual concept’, which will be unveiled next year.
A final, fully built vehicle is expected in 2022.
Though not to be intended for general consumers, it is said the car will be in alignment with all Canadian road safety requirements. A typical concept car costs between $1.5 million and $2 million to build, said Volpe.
“A concept car that demonstrates what the Canadian auto sector can do is money well spent,” he said.
