Toronto, Ontario — Porsche Cars Canada announced the appointment of Trevor Arthur as its new president and chief executive officer last Thursday, effective Oct. 1, 2024.
Arthur brings considerable automotive business management experience to lead Porsche’s growth in Canada as the subsidiary’s new president and CEO, said the OEM. He is returning to his home country following an eight-year stint as vice president, Area West at Porsche Cars North America.
Arthur joined Porsche in 2008 as a regional manager for PCL and then held the role of sales director until 2016.
Before his time with Porsche, Arthur worked in sales and service with two other automotive brands in Canada. He received a diploma in Business Administration, Automotive Marketing from Georgian College in Barrie, Ont.
Arthur succeeds John Cappella who has been at the helm of the Canadian subsidiary since September 2022.
“Under Cappella’s leadership, PCL has grown its sales to pass the 10,000-unit threshold for the first time and reach its highest annual level in 2023,” wrote the OEM in a release. “In addition, he oversaw the construction of its first-ever Porsche Experience Centre slated to open in the Greater Toronto Area early in 2025.”
Cappella has taken over as executive vice president and COO at Porsche Cars North America.
A successor for Arthur’s former role as vice president, Area West, at Porsche Cars North America will be announced in due course, noted Porsche.
Congratulations to Trevor Arthur on his new role.
