Toronto, Ontario — Consumer interest in advanced driver assistance systems (ADAS) is growing, even among those who have had a negative experience with the technology in the past, according to a new survey.
Consulting firm Alix Partners’ survey of nearly 3,250 customers from Germany, China and North America found that customers trust ADAS technology and want to see more of it in their vehicles.
According to the findings, drivers with ADAS experience are more than two times as likely to seek the safety features out in their next vehicles.
“Our survey looked at comfort levels across a broad swath of features, ranging from adaptive cruise control to lane departure warning to hands-free driving,” AlixPartners said. “While it will likely be several years before autonomous vehicles are truly available to consumers, our survey suggests the buying public is willing to pay for sophisticated semi-autonomous technology in the meantime.”
The survey also noted that being aware of growing interest in ADAS technology is important for collision repairers who will be tasked with restoring the sophisticated systems of damaged vehicles.
When looking at respondents who reported a previous experience with the technology in the past, 82 percent said they continued to trust vehicles with SAE Level 1 features despite past issues; 77 percent of those with bad experiences said their faith in Level 2 systems remained intact.
The survey also showed that customers who have previously used ADAS features now view SAE Level 1 and Level 2 features as standard and are willing to pay extra for more advanced systems as they are developed in the future.
