A&L Motor Sales Transforms BMW Showroom into State-of-the-Art Facility

December 21, 2020

Monroeville luxury dealership unveils updated showroom driven by customer-focused experience

MONROEVILLE, Pa.–(BUSINESS WIRE)–A&L Motor Sales, a leading dealership of BMW, Jaguar and Land Rover with over seven decades of experience as a trusted name in automotive sales, today announced the completion of its brand new, reimagined BMW showroom. As part of its $15 million overall renovation, the Monroeville luxury dealership elevated the showroom to include a dynamic open-floor layout, modernized high-tech features, and sophisticated seating areas.

“We are thrilled with the transformation of our BMW showroom as the updated space will provide our customers with the luxurious shopping environment they deserve,” said Brian Lamfrom, Owner, A&L Motor Sales. “Our updated showroom offers customers an elegant atmosphere to enjoy while taking their time to discover their dream vehicle.”

Serving as a luxury car dealership east of the city of Pittsburgh and the only local dealer-owned certified collision center for BMW, Land Rover and Jaguar, A&L Motor Sales prioritizes customer satisfaction. As a result, the new BMW showroom features state-of-the-art technology with digital capabilities that allow customers to virtually experience their own vehicle configuration. Using touchscreen displays, consumers can look at high-definition renderings of custom interior and exterior selections, making the BMW brand come alive in an interactive way.

The upgraded showroom, characterized by its vaulted ceilings, a work station with a pastry café, and frameless glass walls, showcases a modern, cosmopolitan space with an emphasis on brand experience. Adding to the dealership’s customer-first mentality, the transformed showroom includes a dedicated new-vehicle handover area, where vehicle owners can enjoy an exclusive viewing opportunity of their new purchase inside of a contemporary, glass-enclosed delivery bay.

“Our updated layout emphasizes our commitment to providing our customers with a no-pressure sales environment that exceeds expectations,” said Nate Paul, Sales Manager, A&L Motor Sales. “We strive to create a seamless, enjoyable customer experience for every person who walks into our dealership.”

About A&L Motor Sales

Founded in 1948, A&L Motor Sales is a family owned and operated luxury automotive dealership of BMW, Land Rover and Jaguar. Located in Monroeville, PA and serving the Greater Pittsburgh Area, A&L Motor Sales offers an unmatched car buying and servicing experience, functioning as a one-stop shop for the life-cycle of customers’ vehicles. The dealership boasts two showrooms, a service center, a detail center, and the only local dealer-owned certified collision centers for BMW, Land Rover and Jaguar. To learn more about A&L Motor Sales, visit their website and follow them on Facebook.