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Top-Notch Training: AkzoNobel unveils new high-tech meeting and instructional center

Norcross, Georgia – AkzoNobel announced the grand opening of its new high-tech national meeting and instructional center today. The room features audio-visual equipment designed to bring any meeting to the virtual space.

Michael Kuntz, Sales capability & training manager at AkzoNobel, came up with the idea in order to reach customers more effectively.

“In any type of meeting or learning environment, we want to create an experience that’s meaningful, impactful and engaging–something that’s both memorable and allows for practical application for our attendees,” Kuntz explains. “We set out in very early 2020 to create a space where we could conduct an in-person course or meeting that is also an immersive, digital experience; and there’s nothing like the onset of a global pandemic to accelerate your timeline.”

In order to bring the experience to the virtual front, Kuntz used three ultra-high-definition cameras that can tilt, pan and zoom, providing a 360-degree view of the room.

The room also contains an in-ceiling audio system that gathers sounds from across the room, eliminating the need for individual microphones.

“There is one other key element to this training environment that is really special,” adds Kuntz. “We now have 4K wireless cameras with wireless microphones available allowing us to go on location, say from classroom to spray booth, further enhancing the experience for those live-streaming the course or training.”

Audio-visual input from the room is directed to the production station. Each meeting and instructional session will have a production script specifying the assets that will be used. AkzoNobel can upload the script to the streaming software and create a virtual event with videos, photos and presentations.

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