Toronto, Ontario — AutoTrader.ca, Canada’s largest automotive market place, and London Dynamics, a product visualization and augmented reality (AR) scale-up, have partnered to develop AutoTrader Pivot.
According to a recent press release, AutoTrader Pivot aims to “reshape the future” of online car shopping by offering OEMs and retailers AR programming meant to heighten automotive engagement and interaction.
AutoTrader Pivot functions by leveraging London Dynamic’s AR technology to generate rich and interactive 3D visualizations of vehicles that provide multidimensional models for prospective buyers.
Specifically, through AutoTrader Pivot, prospective buyers can explore vehicles in detail by offering a complete 3D exterior view and comprehensive interior showcase.
“We are delighted to partner with AutoTrader Canada, the leading national online automotive marketplace, to reshape the future of automotive retail, making online car shopping more immersive, intuitive, and transparent,” says Michael Valdsgaard, CEO and founder of London Dynamics.
“Our collaboration with AutoTrader Canada is a strategic synergy aimed at supercharging the online car buying journey, through a focus on integrating 3D and AR visualization into Canadian online platforms to allow potential buyers to have a detailed look at vehicles, just like in a physical dealership showroom.”
“AutoTrader Pivot directly aligns with our mission of helping Canadians buy and sell cars, quickly and with confidence, by delivering the automotive retailer showroom to any device, through an immersive and interactive car shopping experience,” says Benoit Laforce, general manager of AutoTrader Media. “We are thrilled to bring London Dynamics’ leading technology to the car buying experience, and we’re excited for what this means for our industry partners.”
The press release finishes by outlining how AutoTrader Canada sees the new partnership as signalling a substantial advancement in the role of 3D visualization and AR technology in the car buying and industry journey.
