Las Vegas, Nevada — At CES 2020, Bosch unveiled its new ‘virtual visor’ tech, a virtual sun visor concept for drivers consisting of a very slim and transparent LED display designed to reduce glares from sunlight or headlights.
At this year’s CES, the company shared how its virtual visor tech syncs with Bosch’s Advanced Driving Module (ADM) platform—a generic drive, brake and steering package for EVs that is intended to reduce complexity in the development and engineering of EVs while simultaneously increasing efficiency for automakers. The ADM shares imagery from the advanced video camera with the virtual visor, detecting eye positioning and, via machine learning, darkens the pixels at their height to avoid glare. The view in the areas with glare is darkened in real-time, designed to keep a clear view of the surrounding area.
“The virtual visor is connected to the interior monitoring camera, which detects the position of the driver’s eyes,” wrote Bosch in a press release. “Using AI-based intelligent algorithms, the virtual visor analyzes this information and darkens only the portion of the windshield through which the sun or other light sources would dazzle the driver. The rest remains transparent, leaving the driver’s view of the road unobstructed.”
“The key point is to use technology to really improve the customer experience, not to seem invasive,” said Carla Bailo, head of the Center for Automotive Research. “There’s a fine line between ‘we’re trying to keep you safe, we’re trying to keep you healthy,’ and ‘we’re watching what you’re doing.’
