LEADING BY INNOVATION

“If you are not where you want to be, do not quit, instead reinvent yourself and change your habits.” – Motivational speaker Eric Thomas.

ProColor Collision perhaps lives and breathes this vision. Over the years, the brand has gained a hard-fought reputation as a disruptor in the aftermarket franchise industry where it has successfully reinvented the notion of a traditional body shop and created the collision repair facilities of tomorrow.

This month, the well-known Canadian collision repair franchise brand celebrates 20 years in business. It’s been a transformative journey fi lled with defying expectations and evolving the repair game to ensure that its franchisees remain profi table and deliver on what our customers expect. This is just one reason why the iconic brand has continued to grow over the years, fi rst across Canada and now the United States.

ProColor Collision has come a long way since its beginnings in Quebec, where it has captured the hearts and minds of its franchisees by making smart decisions that have protected its “family of shop owners”. Two years back, Fix Network World purchased the Quebeconly ProColor Collision from its original owners, Uni-Select, and introduced it across Canada with great success.

When ProColor Collision made its debut outside of Quebec, independent repair shops in the country were quick to notice the benefi ts of aligning themselves with the young and hungry brand. In Canada, with 175 locations and growing, ProColor Collision is a top contender for collision repair network of choice.

Steve Leal, President and CEO of Fix Network World, attributes ProColor Collision’s success to its strong focus on training, technology and talent. “It’s an opportunity to celebrate,” he says. “In just 20 years, ProColor Collision has emerged as one of the fastest growing aftermarket names in the world. I thank our customers and our franchise partners for their trust and loyalty – especially in these extraordinary times.”

As collision repairers everywhere look to ramp up their revenues and remain profitable, aligning with an established brand such as ProColor Collision has become increasingly important. “We help our franchisees to reinvent their operations from their traditional format so that their teams remain on top of new automotive technologies. This is in essence the power of our global network,” Leal explains.

“The aftermarket industry is always evolving, and at Fix Network World, we are always trying to keep one step ahead of the evolution taking place in the automotive sector,” Leal points out. “As a franchise leader, we are out there equipping our people with the latest knowledge and support to help them repair vehicles safely and to OEM standards. Reinvention can never stop.”

In North America, ProColor Collision has largely benefited from Fix Network’s successful franchise development strategy that provides technology, marketing and operational support to its franchisees, regardless of the size of their operations. In addition, franchise partners can leverage its established relationships with global insurers, suppliers, and fleet companies.

Brand affinity remains one of ProColor Collision’s strongest points. Over 35 shops that joined the network continue to be fierce advocates of the brands even 20 years later. As John Pierre Landry, owner of the Quebec-based ProColor Collision Drummondville, one of the first to join ProColor points out, “Our growth continues because the quality of our service and our proximity to the ProColor Collision family. With the support of the franchise network, we can certainly uphold our reputation to be ‘the best of the best’.”