Detroit, Michigan – General Motors (GM) is sharing its vision of a world with zero crashes, zero emissions and zero congestion through its “Everybody In” campaign. This campaign also hopes to see an accelerated move towards making electric vehicles (EVs) inclusive and accessible to all.
The campaign will see three major themes that will support the company’s goal for a positive and inclusive future for EVs. These themes are:
- Create excitement about EVs for the newest generation of buyers, ultimately motivating more widespread mass adoption
- Showcase the company’s leadership in the EV realm, including a $27 billion investment in EV and AV products through 2025, and the global launch of 30 new EVs by the end of 2025
- Demonstrate the Ultium platform with its range of flexibility, range and performance.
“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”
There’s a big emphasis on GM’s Ultium platform as it’s to be used for the foundation of the new EV lineup, powering all types of vehicles from high-performance to mass-market as well. The platform will be able to have a vehicle drive up to 450 miles on a single charge and will even have some EV models reach 0-60 mph in 3 seconds.
The company’s focus on its EV messaging goes hand in hand with its revamped brand identity which puts emphasis on a digital-first atmosphere. The redesigned logo builds upon the company’s strong legacy while allowing for a modernized view on the blue square that GM is known for.
“This was a project our team took so personally, not just for ourselves but for the 164,000 employees this logo represents,” Sharon Gauci, GM executive director of Global Industrial Design said. “ At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General Motors family.”
From idea to construction to completion, the GM team of designers had a task to ensure the new logo honoured the history of the GM brand while incorporating the company’s vision for the future. The new design carries with it a softer and inclusive feel, with vibrant blue hues that hint of cleaner skies with a zero-emissions future.
To go along with the new brand identity and the “Everybody In” campaign, GM has also launched a new GM.com site, where those who want to follow along on the company’s journey towards a zero-emissions future can find the latest information and stories about GM’s endeavours into EVs and autonomous driving.
The site will also share updates about key people and resources that are helping to propel the company towards its EV & AV goals.
GM is the second automaker thus far to alter its logo in 2021–Kia unveiled a revamped logo last week.
