ADAS ADVANCEMENTS
A recent report from The Partnership for Analytics Research in Traffic Safety (PARTS) indicates that 10 out of 14 common advanced driver assistance system (ADAS) features have surpassed 50 percent market share in 2023 model year vehicles. According to the study, “as of the 2023 model year, penetration rates for (ADAS) features range between 22 percent and 94 percent, with 10 out of the 14 features studied surpassing 50 percent market penetration.” Moreover, when looking at the top three highest ADAS features in terms of market penetration, Forward Collision Warning (FCW) systems increased from 12.8 percent in model year 2015 to 94 percent in model year 2023. Similarly, Automatic Emergency Braking (AEB) penetration increased from four percent in model year 2015 to 94 percent in model year 2023. Finally, Lane Departure Warning (LDW) systems increased from 12.6 percent in model year 2015 to 92.5 percent in model year 2023.
CONNECTIVITY CONCERNS
According to a recent automotive consumer satisfaction study from LexisNexis Risk Solutions, despite vehicles’ increasing connectivity, 76 percent of surveyed vehicle owners don’t see the value or benefit of these connected services. The study—which specifically surveyed 2,227 vehicle owners in the United States in July 2023 who purchased or leased a used car, model year 2013 or newer, from a private party or independent dealership in the last three years—found that while connected vehicles made up just six percent of the U.S. car parc, in 2023, this number jumped to nearly 31 percent. However, despite this increasing connectivity, owners polled detailed that they are not necessarily interested in these new services. Notably, less than 50 percent of users reported engaging with their manufacturer-provided app every week; while 76 percent of vehicle owners declined a connected service free trial due to a perceived lack of benefit or value.
