Toronto, Ontario — A recent report from The Partnership for Analytics Research in Traffic Safety (PARTS) indicates that 10 out of 14 common advanced driver assistance system (ADAS) features have surpassed 50 percent market share in 2023 model year vehicles.
The Partnership for Analytics Research in Traffic Safety is a partnership between automotive manufacturers and the United States Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) in which participants voluntarily share applicable safety-related data for collaborative safety analysis.
In its most recent study, PARTS received data from participating automakers, including Ford, General Motors, Honda, Hyundai, Mazda, Mitsubishi, Stellantis, Subaru and Toyota.
According to the study, “as of the 2023 model year, penetration rates for (ADAS) features range between 22 percent and 94 percent, with 10 out of the 14 features studied surpassing 50 percent market penetration.”
The study reported the following increases:
- Forward Collision Warning: 94 percent market adoption
- Automatic Emergency Braking: 94 percent market adoption
- Lane Departure Warning: 92 percent market adoption
- Pedestrian Detection Warning: 92 percent market adoption
- Pedestrian Automatic Emergency Braking: 92 percent market adoption
- Automatic High Beam: 90 percent market adoption
- Lane Keeping Assistance: 86 percent market adoption
- Blind Spot Warning: 73 percent market adoption
- Adaptive Cruise Control: 68 percent market adoption
- Lane Centering Assistance: 54 percent market adoption
- Intersection Automatic Emergency Braking: 34 percent market adoption
- Active Driving Assistance: 34 percent market adoption
- Blind Spot Intervention: 26 percent market adoption
- Curve Speed Correction: 22 percent market adoption
Moreover, when looking at the top three highest ADAS features in terms of market penetration, Forward Collision Warning (FCW) systems increased from 12.8 percent in model year 2015 to 94 percent in model year 2023. Similarly, Automatic Emergency Braking (AEB) penetration increased from four percent in model year 2015 to 94 percent in model year 2023. Finally, Lane Departure Warning (LDW) systems increased from 12.6 percent in model year 2015 to 92.5 percent in model year 2023.
Comparatively, when looking at the end of the spectrum, Curve Speed Correction (CSC) penetration increased from zero percent between model years 2015 to 2019 to 21.9 percent in model year 2023.
To see the full study, click here.
