Toronto, Ontario — June 21 2019 – New data has revealed that customers enjoy receiving assistance from claimants when picking a collision repairer.
Michael Naoom from Safelite Claims spoke at a CIECA webinar earlier this week and reported that claimants that assist customers in finding a collision repairer receive a 78 point higher CSI score than claimants that don’t assist at all.
“In fact, consumers who used an insurer’s recommended shop were “more satisfied” than consumers who used a facility they had in mind,” Naoom reported.
Although this data is extremely helpful for claimants, it’s not the first time a study like this has been conducted.
Recently, Ford discovered that claimants were nearly three times more likely to choose a repair shop recommended by an insurance company than one that had a convenient location.
Rob Johnston, who works in Ford’s global collision marketing sector said that OEM “found the results really interesting and somewhat eye-opening.”
Naoom has also reported that not only did customer’s satisfaction with their insurance company increase, but also their satisfaction with their vehicles repairs.
For more information on this data, visit jdpower.com
