Toronto, Ontario — AkzoNobel is aiming to reduce the collective carbon footprint of the vehicle repair industry, the coating company said alongside an announcement for an exciting November initiative.
The Vehicle Repair (VR) Sustainability Challenge will bring together strategic partners from across the entire vehicle repair value chain, including insurance companies, fleet and lease companies, body shops and OEMs.
The 24-hour event will take place in Amsterdam from November 21 to 22 and is the latest collaborative innovation challenge launched as part of AkzoNobel’s Paint the Future program, originally launched in 2019.
According to the press release, the VR Sustainability Challenge aims to “help to pinpoint barriers and define possible solutions to accelerate carbon footprint reduction in the vehicle repair industry.”
“Collaboration will play a fundamental role in helping to safeguard our world far beyond tomorrow,” explains Patrick Bourguignon, Director of AkzoNobel’s Automotive and Specialty Coatings business.
“It’s about joining forces so we can push boundaries and find inventive ways to make a positive contribution to an ever-changing world. By investing 24 hours, we’ll endeavor to collectively accelerate progress towards reducing our carbon footprint. I look forward to the outcome.”
The VR Sustainability Challenge will focus on three key topics: energy transition, process efficiency and circular solutions.
“Everyone has a part to play in reducing our carbon footprint and collaboration is vital if we’re to make this happen and achieve our ambitions,” says Wijnand Bruinsma, AkzoNobel’s Director of Sustainability.
“By bringing people together and fostering collaborative discussions in this challenge, we hope to spark innovative ideas for solutions that will make a real difference to our collective carbon footprint. Ultimately, this will also help create transparency and move us towards our science-based goal of achieving a 50 percent reduction in carbon emissions across both our own operations and the entire value chain.”
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