Toronto, Ontario — The collision repair industry has a pretty keen understanding of ADAS technology and the massive benefits to safety it provides—but does the public really see everything under the surface that is keeping them safe?
General Motors last week announced the launch of its “Hands Free, Eyes On” consumer education program which seeks to inform and familiarize drivers with the numerous safety systems present within their vehicles, all in pursuit of the goal of the “safe deployment” of GM vehicles.
While few specific details have been shared on what form this program will take, GM says it will tackle the distinction between its hands-free Super Cruise driving system and fully autonomous driving system in a way that eliminates the confusion and concern that can arise with the integration of advanced driving systems.
The automaker says it is operating with five elements as the basis for what they consider safe deployment:
- A commitment to testing and validation
- Integrating a comprehensive set of sensor technologies
- Ensuring technologies have driver attention systems
- Keeping our maps updated by monitoring roads and working with the public sector
- Educating consumers and other stakeholders
“We know that to help achieve our vision of zero crashes, we must increase the adoption of ADAS and proactively highlight the benefits they offer,” said v-p of software defined vehicles and operating systems at GM, Scott Miller.
“To increase usage, we must help drivers understand how currently available technologies, like Super Cruise, work and the responsibility drivers have when using ADAS features. We want customers to be assured of what we are doing to safely deploy these technologies.”
