Hamilton, Ontario — Driven Brands companies announced the kickoff of its annual summer fundraising initiative, dubbed “Shine Season”, on Thursday.
June through August, Driven Brands franchise partners and members of the collision corporate staff are encouraged to get involved with the Cystic Fibrosis Foundation and Cystic Fibrosis Canada to raise funds toward cystic fibrosis research, advocacy and care.
“Shine Season is an incredible initiative that unites our entire collision family,” said Damien Reyna, COO of U.S. collision for Driven Brands. “When our franchisees come together to work toward a collective goal, it’s remarkable what we can accomplish.”
CARSTAR Canada first began supporting cystic fibrosis more than 25 years ago, when a franchisee’s granddaughter was born with the disease. The entire network rallied around the family, says Driven Brands, raising money toward a cure.
The collision group has since united to name the Cystic Fibrosis Foundation and Cystic Fibrosis Canada as their charities of choice, raising more than $4 million for the organizations over the years.
“I am deeply proud of the efforts our franchisees and corporate staff put towards raising funds for this important cause,” said Sabrina Thring, COO of CARSTAR Canada. “The dedication our franchise partners and their teams show to supporting this cause is inspiring. Their compassion shines through this amazing season and I can’t wait to see the funds we raise this year for cystic fibrosis.”
Across the Driven Brands collision group, various facilities have already committed to partaking in one or more of the Shine Season initiatives that runs through the end of August.
For more information, visit CARSTAR.com, CARSTAR.ca, FixAutoUSA.com, and/or AbraAuto.com.
