By Tom Davis
Edmonton, Alberta — December 5, 2017 — Time is money – that’s something Fix Auto is looking to capitalize on following the opening of its first-ever Fix Auto Express facility in Edmonton, Alberta. A first of its kind for the network in Canada, the new shop will offer same day repairs.
“We are absolutely delighted to partner with Desmond and his team in Edmonton on this inaugural Fix Auto Express location,” commented Peter Polito, General Manager for Fix Auto, Western Region. The facility will offer customers a “simplified” claims process for repairs in the $3,000 and under category.
A statement from Fix Auto read: “This Express location will provide a fast, affordable and high quality one-stop solution for customers with a comfortable, low stress post-collision experience backed by the Fix Auto nationwide guarantee. To prepare for this milestone launch, the shop has undergone some major facility enhancements.”
The shop is owned by Desmond Ross, who has been involved in the collision industry for over 30 years, owning his own shop for 25 years. Seeing the types of appearance services coming in, Ross said he saw an opportunity to add a same-day repair service to his shop’s offering. That same-day repair segment quickly amounted to half of the gross revenue and he realized this business model was “sustainable.”
“I was influenced by the fact that I loved cars and was passionate about business,” said Ross. “Before I could drive I was cleaning, polishing and painting cars; it was not only something I was passionate about but I also found it very fulfilling. With Fix Auto being the number one brand in collision repair and the opportunity for us to be the very first Fix Auto Express in Canada, it’s a win-win.”
The opening included a complete renovation of the shop’s reception area, to achieve a clean, branded new look and feel. The shop floor, prep and paint areas have all been upgraded to be bright and optimize and work-flow. The exterior has also been aesthetically enhanced with a modern flair to “pull the entire customer experience together.”
Polito concluded: “We are very excited to not only welcome Desmond and his team to the Fix Auto family, but also to partner with them on Fix Auto’s first Express location in Canada. Being able to offer customers high-quality repair work for smaller claims in a beautiful, modern facility with the dedicated and talented Edmonton Downtown Express team is a huge win for our entire network.”
More information on Fix Auto can be found at fixauto.com.
