Toronto, Ontario — The most advanced paint technologies call for the most capable team of experts to support them; to that end, PPG has launched Advanced Surface Technologies, a new joint venture between the company and entrotech Inc.
This new strategic partnership, in which PPG retains a majority stake, will see the two companies collaborate to develop and market new paint film solutions for the aftermarket, filling a number of practical repair needs while also providing a number of environmental benefits to customers in turn.
PPG says its paint film technology, which it began producing following the acquisition of Wörwag in 2021, can “provide a range of environmental benefits, including lower energy consumption, as well as new aesthetic options,” according to Tuesday’s press release.
“This joint venture will position our portfolio of paint films products for accelerated commercialization, offering customers innovative products with high performance and significant sustainability benefits,” said PPG president and CEO Tim Knavish.
“This venture will be positioned for rapid global expansion aligned to PPG’s portfolio.”
Ohio-based paint film developer entrotech has been making strides in this particular field since 2007, eventually finding their way into the Aero Sustainable Material Technology line of paint films by 2019.
“We are excited to join the global PPG family through this joint venture,” said founder and CEO of entrotech, Jim McGuire.
“This agreement builds on a long collaboration, as we use PPG paint products to create our paint films. We look forward to expanding our reach globally with the PPG paint films team through this partnership.”
