| PPG Launches Webinar Series |
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| Written by CRM News | |
| Sunday, 08 June 2008 | |
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STRONGSVILLE, OH -- June 7, 2008 -- PPG has launched a series of monthly CertifiedFirst Network Webinars to support collision centre owners in their efforts to successfully market their collision centres both to consumers and insurers. The Webinars will cover a range of topics designed to develop business and customer relationships and capitalize on insurance company opportunities. Webinars will be held the third Thursday of every month at 1 pm EST. Webinars will be led by industry specialists and run for approximately 45 minutes, followed by 15-minute question and answer sessions. Paul Ong, manager, CertifiedFirst operations and marketing, noted, “Webinar technology allows us to communicate with the entire CertifiedFirst Network value chain from PPG Sales and Distribution to our collision centers. The presentation topics will focus on effective ways for collision center managers to market their business and keep them up to date with industry trends as well as enhancements to our network programs.” Webinar dates and topics are: June 19 - The Precision Marketing Report: Using valuable and exclusive “Precision Marketing” data and demographic information profiling a shop’s local selling area July 17 - NEW: CertifiedFirst Network Shop Credentials: Presenting CertifiedFirst Network shop capabilities to insurance agents and DRP managers August 21 - NEW: CertifiedFirst Network Custom Brochures: Using pre-designed templates to produce customer-focused brochures AND Search Engine Optimization: Maximizing web traffic to your collision center website September 18 - CertifiedFirst Network Partnerships: Leveraging third party affiliations to provide value for network participants October 16 - Insurance Agent Databases and Newsletters: Building an insurance agent database and communicating with this valuable source of business Webinars are open to CertifiedFirst Network participants, PPG distributors and employees. |
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