Hoffmann Estates, IL – February 1, 2008 – In its continuing commitment to be a valued training organization in Canada, I-CAR is refining the structure of its Canadian operations. The Canadian team, consisting of Joe Da Cunha and Bill Davidge, will report directly to Jeff Peevy, Director of U.S. and Canadian Field Operations. 

In late October 2007, at NACE, the I-CAR executive committee created a Canadian task force to work in concert with the Canadian Advisory Council. This Board task force is led by Roland Taube of Akzo Nobel Coatings, Inc. It is charged with developing initiatives to strengthen its presence and resources, to grow its knowledge base, and to recommend actions to ensure the financial success of I-CAR in Canada.

(Members include: Andre Parra, Fix Auto; Gloria Mann, Collision Repair Magazine; Brian Duffy, TD Meloche Monnex; Dana Alexander, Dana's Collision Center;  Jeff Pollen, Chrysler Canada; John Antonioni, BMW Group; Larry Jefferies, CARSTAR Automotive Canada; Lorenzo D'Alessandro, CSN-427 Auto Collision; Philippe Fugere, Pieces Automobiles Lecavalier, Inc.; Rich Zamperin, Allstate Insurance Canada; Robby Robbs, Immediate Past President, I-CAR Board of Directors; Roland Taube,  Akzo Nobel; Sam Pezzullo, State Farm Insurance; Scott Smith, AIA Canada; Tom Bissonette, Parr Auto Body, Inc.; Tony Canade, Oaktown Collision Centres; Wendy Hillier, Aviva Canada;  and Wilf Bedard, Manitoba Public Insurance.)

In addition to his role with Akzo Nobel, Taube also serves as Vice Chairman of the Board of Trustees of the I-CAR Education Foundation. Along with the changes in the I-CAR marketing and distribution structure announced in November, the knowledge gained from the work of this task force will provide critical and valuable information necessary for continued growth.

As part of the sales force realignment, the I-CAR Canadian Zone Conference, originally scheduled for April 2008, has been rescheduled for October 2008 to allow the task force and I-CAR the opportunity to listen to the voice of Canadian collision industry and to provide an approach to the marketplace that will meet its needs.

John Edelen, Chairman and interim I-CAR CEO said, "We believe that I-CAR in Canada is a vital part of the Canadian auto collision inter-industry. I-CAR is committed to providing an approach to this market that will meet its needs, and will ensure the financial viability of I-CAR operations in Canada. We continue to focus on optimizing our resources to meet the needs of the Canadian marketplace. The importance of this effort has necessitated a direct reporting relationship to Field Operations Director Jeff Peevy and his team."

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